Sarit Center, Nairobi
Oct 9-12, 2024

Animation

Why the African Animation Scene is Booming

With the widespread use of cinematic marketing and social media skits, the worldwide animation market has expanded dramatically. The African animation sector has not lagged, with research indicating an increasing demand for its applications. This growth has been caused by the following;

Technology availability

Over the last decade, Africa’s technological ambiguity has increased dramatically. This has opened up access to powerful machines capable of rendering animations. The availability of sophisticated technology, such as decent animation software, has reduced barriers to African animation. This, combined with increased internet availability, has resulted in a spike in African animation.

Homegrown talent

Growing up, most, if not all, of the cartoons African children watched were made by foreign animation giants like Disney and Cartoon Network. Many young Africans got motivated by this to take their chances with animation. Even though most African countries do not provide official training, ambitious young people have taken the initiative to teach themselves.

For example, “Riwaad Mossodd,” a Nigerian who devoted his time to grasp everything he could about animation. He is now a well-established animator, with films such as “Garbage Boy” that received recognition from Cartoon Network and Disney Plus. Such success stories have spurred young people to venture into animation, and in the long run, carve out a niche for themselves in a foreign-dominated sector. Ghana, Nigeria, Kenya, and South Africa have all experienced a rise in local animators over the past year.

Diversity in creativity

Animation represents a form of expression that is not limited by reality. The ability of animators to express their ideas through animation has increased interest in the industries.African animators are developing unique and creative characters and screenplays that reflect African cultures. This has raised the demand for animation in a variety of businesses. Animation studios have been established specifically to showcase the culture and diversity of African people via animation.

Supportive infrastructure

Governments and non-governmental organisations (NGOs) have embraced the use of animation in awareness and marketing efforts. This resulted in a much-needed rise in revenue for animators. The availability of local prospects in animation has changed the narrative from a hobby to a source of income in Africa. The exposure of African animation has increased as a result of these efforts, inspiring many people to enter the profession. The private sector is also assisting animators with the development of African animated films and movie

The gaming industry

The expansion of African gaming businesses has also had an impact on the continent’s animation boom. The growth of African gaming studios has raised the need for indigenous talent. Quality game animation is an important aspect of a good gaming experience, so they are more likely to invest in the animation industry.

Despite the fact that growth and demand for animation are increasing, much remains to be done. The current animation boom is projected to continue as more towns and businesses incorporate animation into their cultures. The requirement for relatable material for the African audience ensures that the sector grows steadily.

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