Sarit Center, Nairobi
Oct 9-12, 2024


Factors to Consider When Launching a Business

Identifying an area that could spark a business idea requires a lot of research and learning. It can be more difficult in Africa than elsewhere because the region is multi-cultural and has distinct beliefs that may damage your business. So, what are these factors to consider while assessing the success of your business?


This is an important component to consider while assessing your business proposal. Most Africans are steadfast in their beliefs and are rarely susceptible to change. This demonstrates the importance of aligning your business with the demographic culture of its surroundings. Business ideas that are unconventional or contradict cultural values in Africa tend to have a limited lifespan. Ignoring your customer’s cultures could be your business’s downfall.

Market demand

Businesses are normally run on supply and demand, and Africa follows the same rules. Although there is a limitation in comparison to the worldwide market, your business idea should adhere to this guideline. l.


When analyzing your business idea, pay close attention to your competitors. This is an extremely important aspect of determining your competitors’ market dominance. Some markets are monopolized, and gaining a piece of these markets would be difficult. Thus, an evaluation of your market is required to determine whether to invest in it.

Business model

There has been a start-up bubble for the past decade. This bubble has witnessed the rise of several great companies and the formation of unicorns. Although the bubble has much to offer, it has also produced a large number of victims who have plunged into disaster. Some may argue that some escaped unhurt, but the truth is that the vast majority have been left in debt. The majority of these enterprises had poor business models. Therefore, by having a sound business model, you increase your chances of success.

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